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Conversion Rate - Conversion rate tells you how many donors took an action when prompted by your organization. To find the rate itself, divide the number of people who completed the goal action by the total number of people who were given the opportunity to do so. Then multiply the number by 100 to get a percent.
Average Gift Size - To calculate average gift size, divide your revenue for a certain fundraiser or time period by the number of gifts you received in that same window. See if your gift size is growing, stagnating, or decreasing
Online Gift Percentage - Online giving is the way of the future, and if your organization wants to avoid getting left behind, it’s going to need to step up its online giving game. With the percentage of online donations on the rise, it's definitely a good idea for your organization to keep track of your digital fundraising results.
Recurring Gifts percentage - Recurring gift percentage tells your organization exactly what portion of your total gifts come from recurring donors.
Gift Secured - Gifts secured simply accounts for how many gifts your organization received over a set amount of time.
Donation Growth - This metric tracks your gift secured over a longer span of time to help you make sure you're meeting your long-term fundraising goals. To calculate: As with gifts secured, add up how many gifts your organization received over a certain period of time.
Average Gift Size Growth - Like its name suggests, average gift size growth measures the percentage by which your average gift size has increased over a certain period of time. To calculate: Divide the sum of your donations last year by total number of donations last year. Repeat with this year's donations. Subtract last year's average from this year's average. Then, divide the difference by last year's average. Multiply by 100 to see your percent increase.
Donor Growth - Your year-over-year donor growth simply tells you how much your donor base has grown (or shrunk) over a year-long period. To calculate: Divide the total number of donors in your base at the end of last year by the total number of donors in your base this year. Multiply by 100.
Donor Retention Rate - Track your retention rate to see how your organization is doing and discover if your retention practices need improvement.
Cost Per Dollar Raised - If the expense and revenue are equal, you broke even and don’t need to carry out any calculations. If expense is higher than revenue, you lost money. Your calculation will yield a number more than one. The opposite will be true if you raised money.
Frequency of contact with donors - One common concern among fundraising entities surrounds how much is too much (or too little) contact. You have to build relationships with your donors, but determining that sweet spot is no small feat.
Email Metrics - Email Conversion Rate - Email conversion tells you how many of your supporters acted on a certain call-to-action, specifically one included in an email. Email is one of the most effective and affordable communication methods out there, making it an ideal channel for reaching donors.